What is The Athletic, exactly?
From browsing their site, it looks like all the country's various sports pages mashed up into one.
It's subscription based online local sports section basically. They hire high quality writers with the thought of if the quality is there, people will pay for it. They tend to launch by the city and cover all the teams in the city, and they seem to have a pretty good hockey bent even though they cover all sports. They've been pretty limited on "national" sports news, although I think they are expanding into that a bit more.
They've hired a lot of quality NHL writers. Mirtle, JT Bourne, Dellow, Rutherford, Custance, Portline, now Russo.
It's about 50 bucks a year at the moment, or 10 bucks a month. I hadn't signed up because they didn't have a Minnesota version and they've been relatively limited in their national work, but I probably will shortly.