HunterSThompson
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Do you think your crappy HFboard analysis you came up with is more likely correct than what multi billion dollar companies use to spend millions in advertising?
Why Nielsen Ratings Are Inaccurate, and Why They’ll Stay That Way
Facing pressure from clients, Nielsen says it is changing how it measures television ratings
Nielsen Plays Catch-Up as Streaming Era Wreaks Havoc on TV Raters
CNBC to Stop Using Nielsen for Ratings
https://gizmodo.com/5748122/deep-inside-the-flawed-nielsen-ratings-system
Nielsen is Quietly Losing the Local Ratings War
Why Nielsen Ratings Are Flawed: Explained
Nielsen does an okay job when looking at the entire population of the US as 40,000 is a large sample. 400 for the totality of the Pittsburgh market is terrible.
This one is a pretty interesting read comparing the big data movement to that of political polls and how Nielsen is still best for the large population but might fall behind in small markets.
Can We Trust Political Polls and Why Do We Still Use Nielsen Ratings? | clypd
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