I'll legitimately never understand how a team goes from the Premier League to the bottom of the Championship in one season. I get players are gonna want to leave to stay in the Prem but you should still have a ton of money to reload your team with players wanting to make the jump that can't find a Premier team to take them and ride them back up.
sunderland's summer spend was £1.25 million.
This figure is not unrelated to the fact that they barely have a penny to rub together. Even before demotion last season they hadn't turned a profit in a decade. It's been years since wages didn't eat up at least two-thirds of their income. The debts were mounting. Even when real entities were going to games, their ticket prices meant it wasn't reflected by the receipts.
If you care to, a full account is here:
http://swissramble.blogspot.co.uk/2016/05/sunderland-all-cats-are-grey.html
Naturally, their fans didn't care about any of this as long as they beat Newcastle, because that is all they care about. And the media, which was variously uninterested, discreetly sympathetic or downright shameless in its towing of the club's official line, did next to nothing to lay bare the reality of the club's plight.
And when you have a shambolically run club whose fans will condone years worth of on-field bilge in exchange for winning two games a year against the team down the road, it's difficult to persuade players to care, or extend themselves. If winning is a habit, so is losing, even when you drop a division.
The Championship isn't a good league in terms of quality, but the season requires you to play eight more games than the EPL, and it feels as though the season lasts forever. Plenty of the clubs have respectable histories, and increasing numbers have money to burn. More foreign managers are arriving at that level, adding new ideas.
And virtually all of these clubs have more ambition than sunderland. Because now it isn't playing Newcastle twice a year, sunderland Association Football Club doesn't have a reason to exist.