People want their cake and to eat it too when it comes to MMOs.
I'm not going to judge but if $15 a month is really something you have to second guess for something that can provide anywhere from an hour to 24 hours of enjoyment a day then you probably shouldn't be playing games in the first place or you are bad at managing money.
I usually have at least one MMO sub running a month just so I have $15 to pay off on a credit card each month for my credit score. It works out perfect.
The issue to me is not that $15 is some substantial amount of money that's going to make me miss my mortgage payments or something, but rather what you are getting for that $15. It builds up. And the question is, what exactly ARE you getting in comparison to non-subscription based multiplayer games?
The answer? Not much that I can think of.
15 month is one thing, but 60 + 15 a month is a whole other thing.
This is it exactly.
If you are paying $15 a month to play a game that is constantly updated for that money and you're having a ton of fun with? No problem!
But you had to pay full game price for the right to even start paying that subscription (minus $15 for the first "free" month), and then ANOTHER $30-$40 for the expansions while stll paying $15 a month for apparently maintenance costs?
What the hell is that?
ESO even makes you put a credit card down before you're even allowed to start playing the damn game that you ALREADY PAID FOR! So you need to have an automatically recurring subscription set up to even fire up the damn thing AFTER paying full game price (or even more if you actually want to spend most of your time playing instead of running, because you need the Collector's Edition for a mount that doesn't take forever to get)!
Listen, I had a ton of fun with World of Warcraft, but damn was it too expensive.
And the thing is, you have games like Guild Wars 2, which is one of the better crafted MMOs out there, and you don't have to pay $15 a month on top of game price. Some MMOs are completely free to play (some with really annoying micro-transactions, but those are totally optional).
To sort of round this back to the original thread topic, ESO is just not (in my personal opinion of course) a good enough game that can justify charging a monthly fee and including the mount paywall. Elder Scrolls is awesome, but this is not.