Giving Jonathan Ericsson a six year contract because Kenny felt that the Wings didn't have anyone in the pipeline ready to make the Wings sounds like a poorly managed franchise. Jonathan Ericsson is not some kind of special talent that should be hard to replace.
Giving Justin Abdelkader a seven year contract despite the fact that Kenny knew Datsyuk was retiring at the end of the season sounds like something a poorly managed franchise would do.
I can keep going if you'd like.
The Wings aren't rebuilding. They are just delaying the inevitable rebuild that has to happen. Kenny is trying to rebuild on a foundation made of quicksand.
I dont think the answer is as simple as you make it out to be, because when managing a team your mind set changes year to year.
When they signed E to his extension which I believe was in 2013, they were definitely not doing a complete re-build, they wanted to win. They still had D & Z close to their primes, they had a bunch of top prospects in the system, and one of the best coaches in the world. Add in the steak, they were still in.
The Abby contract was given out at a time (2016 I think) where they were looking to keep the streak alive. What they were doing at this time was trying to re-build while staying competitive. Not saying I agree or disagree with the method, just simply pointing out the reality of the situation.
I think the mindset changed last year around the trade deadline. Don't get me wrong, the Wings clearly seem to be anti-tank and want to stay competetive, but I think to say they are not re-building now is just the result of bitterness.