Maybe for you. I watch so much indy stuff (NJPW, ROH, etc) that I see false finishes all the time and still buy into the good ones.
Do they have PPV's every 3 to 4 weeks and utilize the same tired formula WWE does?
The last legitimate time I was brought to my feet in a WWE match was Ziggler vs Miz back at No Mercy last October. It was a 4 1/2 match with great story telling but the only reason I was kept on my seat was because they spammed the hell out of their top moves and there was honestly no way to tell which finisher was gonna be the winner.
Once it was done I said, "From this day on Ziggler better kick out of every skull crushing finale he ever gets"