When Jets 2.0 logo first went out I should it to a bunch non hockey fans. Most felt the old logo was better when I showed them that logo beside it. Don't get me wrong, I think the current logo is solid. I guess it's all in the eye of the beholder. It's hard to measure the quality of something subjective like a logo/jersey design because it comes to taste.. What is measurable is sales. Based on that, the Heritage classic jersey is a big winner.
there is nothing wrong with our current logo. i'd put it in the top half of the league's logos. it looks great on a jersey. we're at the point now where most league logos are very good to great. the Caines, Kings, Canucks, Sens, (arguably) Ducks, Wild, Columbus, Avs, Tampa Bay and Dallas are the worst and can use tinkers or total reboots.
the Canucks bringing back the Skate. the Skate is awful. it's ridiculous. it's a 1980's neon sign. they should have at least adjusted the colours and some of the stripes to make it more palatable. buutt....that said, it has kitsch. so it works when used sparingly. same with our Heritage logo.
i'd side in the camp of wanting "Winnipeg" in the tail of the JETS logo, and simply for the reason to make it look a bit more complex or thought out.
also, the lack of shoulder bar is interesting, and maybe not in a positive way.
like i posted before, i waver from liking it to thinking that it looks like a beer-league jersey. so it's not awful. but it's not sexy.