Oh it failed for the Nets? When did they move away? I must have missed it.
I mean, why do you think the Islanders are deadbeats? Did you not see that they outsold the entirety of 2014-15 by 30% in 12 home games this year?
Since you missed it:
Or maybe that by mid-December they were up to 35%?
http://www.crainsnewyork.com/articl...e-carries-the-islanders-banner-into-a-new-era
Let's get back to this:
Answer appears to me to be quite clearly, yes. At least in terms of business. Fan base, I'm not so sure what you think that means.
Alright. Thanks for your input. I can see Brooklyn working out. It certainly works for me.
-Nets at Barclay has been a failure by every measure, not just on the court. Attendance has been falling precipitously each year, and that trend began even when they still had Garnett, Pierce, and D-Will, and were making the playoffs. Average attendance has dropped every year for them, and dropped by
2,500 over the last year alone. Yeah, they're terrible, but a mark of a healthy team is one that can draw crowds despite what's happening on the court/ice. Teams inevitably endure down periods.
-Increase in revenue over what the team was generating at Nassau is not relevant to whether or not Barclays will seek an early out from this deal. Remember, Barclays is
paying the Islanders to be there, not unlike when a city pays a team to remain at an arena (almost never a good investment), which goes back to my landlord/tenant analogy. It's not that the Islanders are deadbeats right now; it's that they were largely deadbeats at Nassau, and are on a sweet deal with Barclays that will give a number of years to focus solely on growing the fanbase in NYC, and delivering a quality on-ice product. Right now, the Islanders are an investment for Barclays. At some point, they must prove to be a good investment. So back to the revenue: it's not about Barclays Isles vs. Nassau Isles, but Barclays Isles vs. what is a reasonable return on investment for a modern NHL franchise.
-You gloss over my point about fanbase to say that the Isles are a business success, but the two cannot be separated. Without a sustainable fanbase, there is no successful business being done there, period, as Barclays will not continue to share upwards of $50 million in revenue with the team regardless of its drawing power.
-As per the Crain's article you cited, Yormark replies to a question about low attendance by citing the team's Long Island fanbase as essentially being the team's most reliable customers, and then states the need for growth in Queens, Brooklyn, and Manhattan. No shock there. It's their first season in Brooklyn, and the built-in fanbase is what they'll have to rely on for now. But there is still no indication that the team has experienced much fan growth at all, despite two solid years of promoting hockey's future in Brooklyn. What is quite obvious to any observer is that they are simply gaining ticket revenue by squeezing the oranges that were already in their basket, i.e. taking last year's Nassau attendance and hitting it up for higher ticket prices and "premium seating". That's a quick fix, not a successful long-term business model.
-What does attendance look like if the Islanders have one bad season? Just one. Fans are already leery about making the trek to Brooklyn, but are mostly willing to do so because the team is good. Without a fanbase foothold in Queens/Brooklyn/Manhattan, you're looking at a potential disaster. The Nets this year and last are a good indicator of what that looks like.
-Clearly this whole deal is about new fans, not the old ones. Every quote from anyone high up at Barclays betrays that sentiment. The Nassau holdovers are "good enough" for now, but this is 100% a play for a new fanbase. NYC is a large pie. This was never about doing something good for a historic Long Island team and their fans - it's just a nice sentiment to cheer people up for the next few years while Barclays Execs and Isles ownership decides what the future holds.
-Just my personal opinion, but I cannot envision a scenario where Barclays and the Isles get a divorce because one (or both) sides realizes there is just too much to gain by moving out of state. Hockey in Brooklyn has to catch fire, or a new development deal in Long Island allows the team to move back. The latter is way more likely than the former.
-Owning your building is key. The saving grace for the Nets is that Prokhorov owns the team and the building, and therefore can generate revenue to the fullest extent. They also had the advantage of the arena being built to accommodate the Nets' brand equity; conversely, the Isles have very low brand equity in Barclays, because there is nothing about the building, from design, to colors, to seating etc. that enhances the experience for hockey fans. On the contrary, there are many aspects of the building that take away from the experience. In the words of Brett Yormark, "fans can just watch the game on their mobile phones or on the big screen."
So yeah, I'm not bullish on Brooklyn. For everyone who says, "But the Rangers succeeded in NYC! That means there is plenty of hockey interest in NYC!" Not really. It just means that one team that has been around for 90 years, owns its building and its television has found a way to eat considerably from a small pie. The Rangers' portion of a small pie is not a good argument for why the Isles stand to eat good too. The case needs to be made that the pie is large enough for two.
Hockey in NYC is a small pie in a large box. At least on Long Island, the Islanders have their name on the box.