The problem with Albany is two fold. First their affiliated with the Devils the undisputed worst team to be affiliated with. They refuse to spend any money on staff or marketing. It's a rarity to even hear one of their games on the radio and have zero advertising anywhere around the city. I don't think half the people who live in the Capital District even know the Devils exist. On top of that the team constantly stinks. Albany is a front running town just look at how they drew for the playoffs. Secondly most of the season ticket holders graduated high school the same year Mrs. Sullivan 13th child did. Their hobbies other than attending Devil games is complaining how much more things cost now than they used to, complain about that darn rock n roll music, and yell at kids to get off their lawn. The rumor is that they start their games at 5:00 instead of 7:00 is because most of their fans need to be back at the home by 9:00 for lights out.
The 5PM start time was a trial run by the Devils organization. The experiment was two fold. First they thought it would help draw in more families due to the fact when the Devils returned to the Albany area they opted to dump the River Rats name and logo, an identity already well established which identified with many of the kids who grew up in the 1990s and into the early 2000s, the Devils lost that connection with the children and family sector. Young professional adult segment of the market were just not going to strongly support such an anemic on ice product, in short the Devils and their playoffless hockey for many years was not going to sell. Hockey fans in Albany can also take in NCAA DI hockey at either RPI or Union College who ended up being the National Champions. Speaking of costs, Union College Skating Dutchmen (National Champs) tickets $10 and free parking with cheap food, Albany Devils tickets going for $20+, parking $6 minimum for the local garages, and everyone says Albany's food is not only awful but overpriced. I heard a burger and beer in Albany will set you back almost $15, thats too much for food for people in an area known as Smallbany NY lol. They cant afford those prices, there is no high paying employment there except government jobs.
Second: The Devils front office strongly could not understand why 8K to 12K fans were not supporting the Albany-Adirondack rivalry like they did through much of the 1990s. They believed by starting the games earlier that visiting fans from Adirondack can get down to Albany early and get home by a reasonable time during the mid winter months during shorter days and possible not so great travel weather. It had nothing to do with people in the Tri-Cities having to be home by 9PM, in fact bars in the region can do last calls at 4PM with patrons not having to leave the bar till 4:30AM, so much for the early to bed theory, Albany is a party town lol, just ask the throngs of students in the region. When the rumors of the NY Rangers AHL team was headed to Albany, rumors began swirling they were going to offer direct shuttle service to the game from the SUNY Albany campus since most of college's student body is from NYC and Long Island lol.
It wasnt until the second half of the season up in Albany that the Devils actually had a solid Front Office in place. Much of the Devils front office I have been told jumped ship during the Devils sale, a sale which impacted Albany unfavorably early on becuause of the depleted front office.