JaegerDice
The mark of my dignity shall scar thy DNA
- Dec 26, 2014
- 25,161
- 9,413
The league highlights all the new sweaters in this thread, the Blackhawks’ is the only one not to show off the front logo.
you see it for like one second in this clip haha
I don't think it's out of the realm of possibility for Bettman and the other owners to apply pressure to the Blackhawks to change the logo.
It's clear the NHL and Adidas were somewhat embarrassed to put the logo out there in the current climate. If the League and major partner(s) are getting nervous about it, change could be on the horizon.
There was a funny bit on the latest Puck Soup podcast where they were discussing the retro reverse jerseys and talked about how the media package for the unveil did everything possible to avoid showing the Chicago logo. They wouldn't even put out a standard front-facing picture. The Blackhawks themselves, not the league or adidas, had to put out an image with a clear view of the logo.