Shot count isn't a terribly useful metric to compare teams when different systems have different emphasis on allowing or preventing shooting chances in different parts of the rink, because all shots are not created equal.
We're using a system that allows a lot of shots from outside and doesn't emphasize blocked shots - in fact the defense often makes an effort to clear the lanes so the goalie can see, and there's a logic in that. If done well, this drives the opponent shooting percentage down because the goalie is facing lower quality shots, creates flattering save percentage numbers, etc.
We're not exactly an outlier in this. LA (especially), Anaheim and Chicago all appear to allow lower quality shots in higher volumes than average. If we could keep the shot quality the same and maintain possession more effectively (thus allow slightly fewer shots) we'd be in some pretty good company.
