I think that realistically, Bettman and the BoG know that keeping a team in Phoenix isn't going to be a money making venture. It never will be because the demand for tickets isn't strong enough that they can draw decent crowds while charging at least league average for tickets. I think they're doing themselves a disservice by wanting $170 million for the team if they're really dead set on playing hockey in the sand.
But, if someone (Jamison and his investors) are stupid enough to invest in something that hasn't made money in 16 years, why not try and keep the dream alive?
Phoenix is the poster child for Bettman's venture into the Sunbelt. If that team is going to move, you're going to have to pry the contracts out of his cold, dead hands.
Part of me wonders if keeping a team in Phoenix is beneficial to the owners when it comes to revenues and the upcoming CBA. If one team is losing so much money, it does effect the bottom line of the NHL.