“It’s part ‘audio,’ it’s part ‘audacious’ and it’s part ‘odyssey,'” David Field, chairman of the Philadelphia-based company, explained to news anchor Steve Scott on New York’s
WCBS. “That’s the derivation of the name.”
Whether it will resonate with listeners and advertisers or join the corporate ash heap with
“tronc” and other famous flops, the rebranding marks the latest effort by a legacy media company to remain relevant. The new name is intended to encompass broadcasting, podcasting, digital, network, live experiences, music sports and news.
Saying the company’s old name “no longer fits,” Field told his hometown
Philadelphia Inquirer: “Entercom reflected radio only. We’ve outgrown it. It’s broader than that, and it also didn’t fit our aspirations.
“We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity.”
With 230 radio stations in 47 markets, Audacy is the nation’s second-largest commercial radio broadcaster behind iHeart Media (which changed its name from Clear Channel Communications in 2014).