Should the Habs sell its regional broadcasting rights on its own, it would open a new bidding war between Quebecor and Bell, Quebec’s two dominant media and telecom empires. But that would reduce the price paid by Quebecor, by an amount that has already been agreed upon, according to Mr. Dion.
The Canadiens haven’t decided yet how they intend to play their game. The call will be made at the operations level, by Habs executives, and not by the board of directors, where Bell is present as a minority shareholder of the Montreal hockey team, The Globe was told.
