TheMoreYouKnow
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Press Release said:Medge Consulting together with its partner Advisers Media International (AMI) have signed an agreement to represent the international media rights for the NHL in Europe, Africa and the Middle East. The contract spans a period of five years from the season starting in 2011 and ending in 2016 The agreement establishes a long-term and strategic cooperation to expand, develop and strengthen the NHL brand and presence in international markets. The agreement includes the live HD broadcast rights for up to 480 NHL games per season, including playoffs, Stanley Cup Final and the NHL Winter Classic amongst others and a range of highlights programming and NHL support programming.
Medge Consulting is a Swedish rights trader, AMI a British media agency. Their biggest previous coup appears to have been the purchase of English Premier League rights for Sweden and Finland.
The rights were previously held by ESPN and thus the big question, of course, is here whether this means the end of Europe-wide NHL broadcasting on ESPN America and bigger national deals in countries where there is interest and a big question mark in countries where there is no national broadcaster interested in showing NHL.
Link: http://www.cisionwire.com/medge-con...the-international-media-rights-for-t,c9142209
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