Evoking the name of a notorious bust who had notoriously poor understanding of hockey doesn't really affect the point I'm trying to convey.
Compare Monahan with Crosby, both good attitudes and Good ol Canadian boys. One's much more talented than the other, despite both working hard and all that. See, it's as spurious of an example as yours.
You're completely besides the point I'm trying to make here: over-emphasis on intangible intangibles leads the Habs nowhere. In fact, it led the Habs to having Armia (3.4m), Gallagher (6.5m, NMC), and Jake Allen (3.75m) on the roster.
We should, both as a fanbase and as a critical community, move on from reductive reasoning such as what the Habs (ab)used for the past many years. Let's assume the players on the roster are not outlier-bad in terms of intangible qualities and instead focus on tangible aspects relating to their game.
I agree with you that Bozo was crying while extending Gallahger due to excessive attitude-worship. This was incompetence. It wasn't hard even for the other 99% of Hab fans who saw some character pluses in Gallagher to better project his production. It was obvious to most of us that he was going to regress to being a 15 goal scorer and get injured a lot. Now, character DOES still matter. Without his compete level, Gallagher would be a 3 goal scorer or long retired.
Armia's contract is not an example of attitude-worship. If it was about attitude, Lehkonen would have got the 4 year contract and Perry would have stuck around instead of Armia. Armia was over-rated by Bozo, pure and simple.
Allen got a year too long and $1M too much because of
1. great attitude
2. a spate of recent good games
Hughes learned and did not give in to the idea promoted by some folks here who wanted RHP rewarded for 34 good games with 5 x $5M.
All this being said, character, or at least the coachability feature of it, is more important with youngsters when a club has to project their impact AFTER they learn for a few years.
Character alone should not prompt you to pick a small talent in the first round, but it can tip the balance for the Gallaghers and RHPs versus other late round possible picks. Davidson might be another example more recently, or at least so they hope. Or you can judge that the character flaws of a very young draft-year Joshua Roy were not as bad as advertised, and bet on his talent in the 5th round.
Character and attitude have a place in a logical overall approach, but "culture"? Not an individual trait.