When I used to own a vacation property in the US I'd stock my beer fridge with cheap swill. I could get a 30-pack of Miller Hi-Life or Busch for $15 (50 cents a can) If all you're doing is sitting around the campfire anything cold and wet will suffice. But when I go to a bar and they charge me through the nose for a pint, I want that pint to be a good one. I don't drink a lot or often so if I'm going to order a beer it's not going to be an afterthought. So no, the fact that Molson Canadian or Coors Light is on special today isn't going to entice me to buy. I'd sooner drink a glass of free ice water, which tastes better than most Molson products.
There's little point in being a craft beer snob. First and foremost, the people who make the stuff are hypocrites who are only hoping to become big enough to get bought out by one of the big macro-breweries so they never have to work again. The big boys are buying up the craft and microbrew labels left and right. Why do you think you can buy a so-called microbrew from Eastern Canada in a BC liquor store? Because it's probably owned by Molson or Labatt. Additionally, there's only so much you can do with beer recipes before they become weird for the sake of weirdness. I don't need my beer infused with watermelon, thanks very much. If I want a fruit salad in my beverage I can drink sangria. And what's with all the damn hops? At a certain point, you have added all the hops you can add and now you've turned your product into a food challenge like ghost peppers or super-hot chicken wings. Enough with the hops, already!