The Star: Maple Leafs Exec Losing Sleep Over This Past Season

[colchar]

A somewhat interesting article that also mentions that they are looking for a brand ambassador (similar to Drake's role with the Raptors):


http://www.thestar.com/sports/leafs...eep-as-dismal-season-takes-toll-on-brand.html

Click to read more...

 

[ACC1224]

No highlights?

 

[Hotel Mario]

Great news, fans no longer tolerating garbage. Though I can't help but watch on TV, certainly wouldn't pay a cent to watch this current cesspool. Look at the passion that Jose Bautista played with when a pitch was thrown behind him, and then look at the passion the Leafs play with. I'm not paying to see Phil Kessel and Phaneuf crap the bed, with an idiot head coach, and AHL fillers such as Smith.

The only option to appease the fans, is to remove the problem where there is zero doubt to what that is. Glad there won't be any marketing (ie raptors "We the north") until there is an actual team, and not garbage masquerading as a team.

 

[Hero]

I like that they're waiting for the team to be good before rebranding it.

 

[Pilky01]

The Leafs' brand stands for nothing but embarrassment and failure.

 

[colchar]

No highlights?

Sorry...was in a hurry at the time that I posted so figured the link would suffice.

Basically they realize this was the worst season ever, get the frustration, and are also looking for a brand ambassador.

 

[RayNibbs]

The Leafs' brand stands for nothing but embarrassment and failure.

Constructive! I like it!

 

[Brown Dog]

The Leafs' brand stands for nothing but embarrassment and failure.

Kind of a downer. Needs work.

 

[Menzinger]

They should be. When your organization produces a decade's worth of failure there is bound to be pushback.

 

[TheProspector]

When this team wins again, the bandwagon *******s we will have to suffer...

 

[HEAVY DUTY]

Sorry...was in a hurry at the time that I posted so figured the link would suffice.

Basically they realize this was the worst season ever, get the frustration, and are also looking for a brand ambassador.

Will Arnett or Jim Carey can be our Drake.

 

[HarrisonFord]

Will Arnett or Jim Carey can be our Drake.

My bet would be Will Arnett or Mike Myers

 

[ACC1224]

Sorry...was in a hurry at the time that I posted so figured the link would suffice.

Basically they realize this was the worst season ever, get the frustration, and are also looking for a brand ambassador.

No worries. I tend to not click links.

What's a "brand ambassador"?

 

[Un33q]

I like that they're waiting for the team to be good before rebranding it.

I dont even know if they have to wait until they are good. But they are probably waiting for a beacon of change. Seeing as how we just axed a bunch of people and the roster hasnt been touched yet. We have no coach, no GM, and no concrete roster. How are they going to rebrand? Gonna showcase Shanny/Dubas? We need faces to put with the brand to give hope and show change. The rebuild "should" help that.

 

[Daisy Jane]

No worries. I tend to not click links.

What's a "brand ambassador"?

basically a cheerleader. Like. we're awesome. this is why we're awesome. support the ________________ because etc etc.


Will Arnet is a good choice (mostly because he's a Leafs fan).

 

[ACC1224]

basically a cheerleader. Like. we're awesome. this is why we're awesome. support the ________________ because etc etc.


Will Arnet is a good choice (mostly because he's a Leafs fan).

Sounds gimmicky, not a fan.

 

[Borschevsky]

And he says season ticket-holders are remaining loyal, with 95 per cent having renewed already.

“We’ll exceed 99 per cent renewal,†he predicted.

of course

 

[Daisy Jane]

Sounds gimmicky, not a fan.

well. Will Arnet is a fan. so I said if they choose him it makes sense, because he's basically doing it now(ish).

 

[Budsfan]

Well Shanahan has been given the green light to make over a team that had a disappointing season.

He first has to hire a GM and a Coach (Futa and McLellan) then pick well at the draft and make some astute trades, as a fan I want to see effort to compete and a steady improvement, as this will take a number of years to get to a point where the Leafs can be thought of as a Stanley Cup contender.

MLSE is the architect of this problem, with the highest prices in the NHL and thinking people will pay those prices to watch a very bad team.

 

[ACC1224]

well. Will Arnet is a fan. so I said if they choose him it makes sense, because he's basically doing it now(ish).

ok ?

 

[Un33q]

well. Will Arnet is a fan. so I said if they choose him it makes sense, because he's basically doing it now(ish).

We totally need a GOB

 

[Gary Batman]

Leafs don't need anyone like Drake.

Leafs Nation is the definition of fans who stick with the team through thick and thin, while Drake will go chasing around the team that is winning at the moment.

 

[Budsfan]

No worries. I tend to not click links.

What's a "brand ambassador"?

A personallity to promote the Leafs....Mike Myers

 

[HEAVY DUTY]

well. Will Arnet is a fan. so I said if they choose him it makes sense, because he's basically doing it now(ish).

i think he means he's not a fan of the idea of having a brand ambassador. not questioning if will arnett is a fan or not.

 

[Babcocks Marner]

Will Arnett or Jim Carey can be our Drake.

Jim Carey, and he must stay in the character of "the mask" or "Ace Ventura"