The Kings were a playoff team, and saw success with Gretzky. I don’t see how the Coyotes can only spend to 70% of the cap and pay Matthews the 17 to 20% it would take to lure him and still win. They still have a serious arena issue that limits access to wealthy suburbs due to the commute.California lacked hockey fans until Wayne Gretzky showed up and made all kinds of new fans.
It's silly to suggest that Matthews in that market wouldn't "improve" the lack of hockey fans. If Matthews came to Arizona and there was a spark of interest in the team with a big, splashy singing of a local boy, he could very well have a Gretzky-esque affect in that market.
After Gretzky joined the Kings the amount of arenas built in the area began to spike, local high school suddenly had a hockey team and new franchises popped up in San Jose and Anaheim.
Now, a generation later, California natives are being drafted into the NHL because his arrival and the excitement around having the top player in the game in the market turned on all kinds of people to NHL hockey.
The thing is with Mauer, the twins were winning with him and they had him for his cheap years.