It's a bonus. That's about it. The media benefits more than the team does...but to say the team doesn't smile about it if he's the guy they want anyways....probably wrong. If I was a Sens fan growing up and I got picked there...I'd be on top of the world just a tad bit more if it was one of the other bottom feeders.
Factor in Karlsson, Rundblad, Lehner, Silfverberg, Alfredsson....the guy would probably love to be a part of that. As far as I can tell, Landeskog is very very highly regarded in Sweden, among his peers. He'd fit right in and I'm sure he knows that....these kids do their research.
Media in Ottawa when in interviews with Landeskog have already implied to him..."we want you". Which may mean nothing to the guys making the pick...but to the player at least he knows if they take him....the media won't question it....he'll be embraced from the get go.