Hey all, I've been mulling over the Coyotes branding the last 24 hours or so and thought I'd come to the boards for opinions, and luckily found this thread. Love the discussion. I might have an unpopular opinion but I loved the first redesign set with the brick/white when the howling coyote was introduced. I do also like the kachina set and think an update of that could be beautiful. I'd designed this not too long ago and curious on thoughts from Coyotes fans...
I like most of it and think it's in the right direction. I like the howling Coyote head the most personally, but if it had to go, I would prefer the kachina head logo over the full-bodied coyote. For your uniforms and any future ones maintaining the Sedona red and sandstone color scheme, I would prefer that the white uniform replaces the white with the sand tone entirely. Columbus' thirds with the cannon already do something like this, so I think there is precedent for not using white for the non-colored jersey.
I would also remove the wordmark "Coyotes" on the crescent moon shoulder patches, but I do like it in that color scheme. Arguments could be made that it's too much red on red up there, but it's hard to tell on this type of graphic. You might be right in keeping the wordmark for that reason.
I would not be opposed to using a secondary or tertiary logo shoulder patch on the opposing shoulder. Options for those include the paw print logo with the A inside it, or my preference, the state logo with the nod to the flag within it and PHX down at the bottom. I also prefer Phoenix Coyotes over Arizona Coyotes, so the current rendition would be with AZ instead of PHX.
Finally, I've seen fan interest in incorporating copper into the color scheme, I think the bronze form rather than the patina form, but both could be worked in well I think. I just don't know how you'd use that. The red and sand are best as primary colors though in my opinion.
All in all, looks pretty good to me, nice work.