I don't disagree with you on the sentiment, but think it's unfair to call on season ticket holders for that.
I am furious with this team and with this management. Change needs to happen, and to be honest I hope they lose this game today because, IMO, losing back to back to these 2 teams puts us in full-on panic city mode and that's what's needed for change. This team, as currently constructed and with 40 games in the books to measure, is going nowhere fast. It's time to change, and it's time to be sellers.
We are so used to being on the buyers end of things because we have always been in contention. Those high deadline and in-season prices we always complain about? Let's be the benefactors of those buy selling some pieces off in season. The core isn't hopeless, I don't think a complete overhaul is necessary, and if PC plays this season and the offseason right, can be right back to a playoff team next year.
Regarding the season ticket holder piece, what I think you're alluding to is that season ticket holders should give up their seats to speak with their wallets. Not a chance. Buying tickets was one of the first things we did when we could afford it after college, and it's something that we truly enjoy. This team will be good again, and I don't intend to give up my seats and miss out on that. I'm not going to skip games to keepers building empty, because why should I eat $100 to prove a point that won't even be received?
Finally, there's still a market for tickets. The last 3 games we have had to sell have gone for $90 -$130 on Stubhub. Our face is $50. Giving up our tickets is not something we would even consider unless there was s prolonged period where we either weren't using them and were taking a loss.
It sucks now, but it will get better, and I fully intend to be there.
Your 'panic mode' explanation is what I was after almost exclusively with my post.
And no, to be perfectly honest, the season ticket holders would be the only exclusion from what I was trying to get across. By no means should someone(s) who has made a significant investment in this team forgo that investment out of spite - talk about lose-lose, the organization is out nothing (on paper), and the investor is out everything.
I think you may have hit on a very good tangent point - the fact that such a significant portion of an organization's revenue is season ticket based (why do I have the number 80% in my head?) means they are even less inclined to make significant moves, feeling they have until next season (and with it a new marketing plan/ploy) to recoup their lost fan confidence.