What a great night for Scott, that was awesome. Just the type of thing that overall makes you smile when it comes to him. i dont know how anyone could have not enjoyed the game tonight, the on-ice product was exciting and the goalies were great, and a fantastic moment for the sport
What i'm wondering is if you guys think the coyotes missed a massive good PR opportunity here, instead of embracing it and just ****ing going with it and supporting their guy and making it kind of funny too playing off of his personality..... they seemed to shy away from the limelight so to speak and then he was traded. Not to mention the whole shady situation of trading scott in the first place, i suppose all of the details are not there yet, people are saying the NHL told them to do it yadda yadda, I really just look at the fact that he was waived and then no one wanted him and suddenly he has trade value... hmmmm... something isnt right here. The coyotes twitter account going dark tonight on Scott is further evidence that they are not handling it well and not really going with the more modern marketing technique of spinning a current event to their advantage with witty social media (look at Columbus's social media account for some funny/good stuff, like a tweet @ ESPN, i can link it in another post but i'm lazy)
To me this is an example of being handed a silver platter to get good PR and marketing buzz around the yotes but completely botching it. not sure if it's fair or not, just a thought that came in to my mind while watching John the entire night and thinking, man, there should be a Coyotes logo on his sweater.