I don't really see what good a "drive" does. If you're talking about a new team obviously there's a need to get the word out.
And even to a lesser extent a larger marketing push behind a new building makes some sense. But what makes it substantially different than marketing a team in this type of market should be doing basically all the time? Just calling it a drive?
I don't think you can goad people into being season ticket holders. It all sounds like feel good window dressing to me.
And even to a lesser extent a larger marketing push behind a new building makes some sense. But what makes it substantially different than marketing a team in this type of market should be doing basically all the time? Just calling it a drive?
I don't think you can goad people into being season ticket holders. It all sounds like feel good window dressing to me.