I didn't get a chance to respond to this yesterday, GloryDaze, but wanted to make sure to touch on it.
I'm not looking for a PR firm to "make moves". My comment about trades being hard to make was in jest, but really, they aren't easy or guaranteed.
It IS easy to hire a PR firm to help you with your media and fan relations strategy. This mess has been swirling for some time and has really bubbled up over the last few days. If it's not addressed or acknowledged today, it's hanging -- heavily -- over two hockey games. Even if management truly hasn't made a decision about how to handle Claude yet, a good PR firm would be able to help them mitigate that instead of radio silence, which is basically making the team a laughingstock. It's the equivalent of sticking your fingers in your ears, or avoiding a call from a bill collector because you can't pay and don't know how to handle it.
The Bruins have a reputation of being a franchise that absolutely sucks with fan relations, media strategy, and public relations. It's lazy, and it's head scratching to me. There are people out there that excel at something you're bad at -- why not use them as a resource and fix that?
Yes, what's important is the product on the ice, and anything else is putting lipstick on a pig. Most true hockey fans will see through any PR work as "spin", but to me, the radio silence in this situation is mind boggling. They need someone to guide them through these kinds of situations, because avoiding is generating more bad press and bad will than anything else. Season ticket holders are cranky. They're starting to get roasted in the media. You can't "fix" that with PR and fan relations, but you can improve it.
It's typical Bruins to me, and makes me feel like the "**** don't stink" heir of superiority actually wasn't Chiarelli, but is something plaguing the entire organization. Chicago is arguably the model franchise right now, and their fan relations are head and shoulders above what the Bruins do. Non-model franchises have fan relations that are head and shoulders above what the Bruins do. Every arena I've been to, every team I've looked at tickets for, takes better care of their fans than the Bruins do.
There's just no excuse to be THIS BAD at something that is so easy to not be bad at, and it's frustrating.