TV ratings are not going to fix themselves.
The NHL needs to work to condense both the regular season and postseason.
Currently the NHL takes 28 weeks, nearly 200 days to play 82 games in the regular season.
Its beyond ridiculous.
Then the NHL takes 8 weeks for the playoffs.
October thru mid June, beyond ridiculous.
Get rid of the All Star game, no one cares about it. Play more back to back nights in the regular season AND playoffs.
Get rid of the OT, go to a straight 5v5 for 10 minute Sudden Death. winner gets 2 points the loser gets 0 points.
A) the only way it'd work is if they changed the alignment so teams were playing doubles/less road trips. And they'd have to allow for more players on the active roster so they can rotate players better.
B) I think there's obviously a problem with season length.
C) Overlapping with the NBA is the worst.
D) Personally I'd make the preseason 16 games long. Play a shorter regular season. It'd mean players are actually in shape at the start of the season, it'd allow owners to make some money, and increase the value of each game.
E) Alternatively split the schedule into two unequal halfs. Have early season games worth 2 points, and late season games worth 3 points.
It increases the probability that late season games can cause an upset in the rankings.
F) A big one which is more of a curiousity, but why hasn't the league played with an NFL styled point scheme.
Empty Netter 1 point
PP goal would be 2
Even strength would be 3
With a shot from the blue line being worth 4.
It'd decrease ties, and give a very interest dynamic to the game, where teams could pull goalies more often etc.