Season Pass
A quick primer on usage, beginning with the exhibition season home opener Sept. 23:
■ Each season ticket holder (STH) will be issued what amounts to a credential, a credit-card-sized ID typically clipped to a lanyard that is placed over the neck.
The credential, or pass, will allow the season ticket holder to enter the building, along with companions, up to the total number of seats purchased in the season ticket holder’s account.
If the season ticket holder opts not to attend that game, he or she simply can hand over the credential for someone else to wear into the building.
The credential takes the place of 44 tickets, representing all games in a season, sitting in a drawer.
■ Season ticket holders (representing 12,400 tickets per game in total) will transfer tickets digitally from their STH accounts. It only takes a matter of seconds for the account owner to “flip” the tickets, sending them to a smartphone via a designated e-mail address or text.
The recipient, with that game’s barcode on a handheld device, then will present the digital ticket for entry for that night’s contest.
Voila. Nearly a century after printing tickets — for season ticket holders and walk-up customers alike — the Original Six Bruins have jumped the digital ducat shark.
Walk-up customers, by the way, must have smartphones in order to accept the tickets they purchase at the box office.
As for those old-timers who cherish their ticket stubs, the Bruins will continue to print thousands of free posters, termed “roster cards”, that will be handed out each game. The posters, 11 inches by 17 inches, will serve as new-age stubs.
A quick primer on usage, beginning with the exhibition season home opener Sept. 23:
■ Each season ticket holder (STH) will be issued what amounts to a credential, a credit-card-sized ID typically clipped to a lanyard that is placed over the neck.
The credential, or pass, will allow the season ticket holder to enter the building, along with companions, up to the total number of seats purchased in the season ticket holder’s account.
If the season ticket holder opts not to attend that game, he or she simply can hand over the credential for someone else to wear into the building.
The credential takes the place of 44 tickets, representing all games in a season, sitting in a drawer.
■ Season ticket holders (representing 12,400 tickets per game in total) will transfer tickets digitally from their STH accounts. It only takes a matter of seconds for the account owner to “flip” the tickets, sending them to a smartphone via a designated e-mail address or text.
The recipient, with that game’s barcode on a handheld device, then will present the digital ticket for entry for that night’s contest.
Voila. Nearly a century after printing tickets — for season ticket holders and walk-up customers alike — the Original Six Bruins have jumped the digital ducat shark.
Walk-up customers, by the way, must have smartphones in order to accept the tickets they purchase at the box office.
As for those old-timers who cherish their ticket stubs, the Bruins will continue to print thousands of free posters, termed “roster cards”, that will be handed out each game. The posters, 11 inches by 17 inches, will serve as new-age stubs.