I'm about halfway thru.. it's typical, nonfiction, social science stuff. Not a gripping page turner, but my opinion, well articulated insights. Author is pretty fair & candid. He's not necessarily condemning the (sudden) Leftist social messaging of corporate America (he agrees with some of it).. but he's illustrating corporate America's increasing (& one dimensional) bully pulpit.
One of his funniest insights is that the old corporate titans were basically more bearable human beings.. they would unapologetically get consumers money. Whereas the modern corporations take consumers money, and then overtly lecture customers (& employees) on not doing enough about climate change & systemic racism. He respects the honesty (& less hypocritical) business model of former corporate barons.. Ultimately, socially indifferent corporations are less damaging & obnoxious than self-righteous corporations. Looking forward to the chapter 'Wokeness is literally a religion'.. because that sounds close to my personal perspective on what's happening in America. As Christianity is fading and/or under assault in the West.. woke politics have kinda become a well-intentioned, but misguided, replacement religion.
