Here's number 3. Since this an official Atlanta thread, hopefully this post won't cause it to get locked.
You don't get to be rich by being stupid, so if I have to choose, I'd go for ASG being evil. There are factors that give me reason to believe that ASG wants to see the NHL leave Atlanta.
Atlanta and Kansas City are respectively the #2 and #3 busiest arenas in the USA. They aren't like Podunk or Glendale desparately seeking a tenant for 45 dates a year. Maybe the reason that KC doesn't have an NHL team, or an NBA team for that matter, is because the arena management feels thay can make more money on event bookings
AND MAYBE THEY DON'T WANT AN NHL TEAM. And I feel that Philips Arena, being even busier than Sprint Center, may be in the same position... "NHL team? We don't need no steenkin NHL team". You probably can't come up with a lease that is both...
- Affordable enough that an NHL team could make a profit
- Rich enough to make it worthwhile for Philips Arena in Atlanta (or Sprint Center in KC) to host it
Remember also that a Justin Beiber or Lady Gaga concert...
- Will attract fans, in Atlanta and KC, willing to pay $100 for a "nosebleed" seat, unlike an expansion NHL team in a US city
- Does not require flooding and freezing a larg ice surface, which is not cheap
If the management at the only suitable hockey arena in the city says they don't want to talk with the NHL, the NHL would have no bargaining power in this situation. This would be the opposite of the Glendale situation, the ultimate slap-in-the-face for the NHL. The NHL's only recourse in this situation might be to penalize the current owners if they aren't willing to negotiate a reasonable lease with potential buyers. That could land them in court.