I fully agree that the fans and the players care, and should be afforded respectful treatment by the ownership and the NHL. Thus far, they have not received their due respect.
I think it goes a bit far by saying that 5.5 million people in Atlanta care. I know quite a few professional folks in Atlanta who are not even aware of the team's existence when I have tried to engage in discussions about hockey with them. To be fair, I am quite sure that not all Winnipeggers care about the return of an NHL franchise either.
But the interest of the local citizenry and their elected politicians cannot be taken for granted, since I believe that there is at least an indirect link between Phoenix, Atlanta and Winnipeg. As Bettman has stated clearly, one of the reasons that they are putting resource and effort into keeping the Coyotes in Glendale is that the City of Glendale has been very generous in their offer of subsidies to keep the team there. If Glendale had not stepped forward, I believe that the Coyotes would be headed to Winnipeg and the NHL would be scrambling to preserve a team in Atlanta. But the local government support does not appear forthcoming in Atlanta, and Bettman has as much as stated that as a factor... (
http://www.nhl.com/ice/news.htm?id=562657#&navid=nhl-search)
So, I suppose that if 5.5 million citizens in Atlanta did care, it appears that the NHL is saying that in order for the NHL to step in they should quickly convince their elected officials to come up with a subsidy package akin to Glendale's.
And as many of us have suggested previously, perhaps the most ominous sign for Atlanta fans was when Glendale decided to pull out all stops to ensure that the Coyotes didn't leave them.