The logos are an exceptional work of graphic design, both for the upfront reasons (aesthetics, symbolism both overt and hidden), and for more boring reasons I care about (stuff about colour math, smooth curves, creating a layered, three-dimensional look when embroidered, fonts...).
The jersey looks more like the Orca Bay era Canucks than the Blue Jackets to me - it's nothing groundbreaking but I am a sucker for a dark jersey that has a very thin strip of a warm colour in there, like Anaheim's pants.
The name is OK. I think I like it more than any of the last 5 expansion teams, though I go back and forth on whether "Blue Jackets" is a good name.