Chicago is still one of their biggest draws. They're still tilted towards the big markets, but it's good to see them diversifying the schedule. If the experiment works, I'm sure they'll balance it out further.
Agreed.
The theoretical decision is to follow the money, or the potential money.
In Chicago's case, they're in the same boat the Rangers were in toward the late 90s. Even as the team sucked, the ratings were still there.
One thing to understand about the approach to picking teams, it's not just about the market they play in. It's also about the connections that other locations have to that market.
So when we look at New York, Boston, Chicago, and Philadelphia, you also have to factor in how many people outside those markets have a connection --- be it former residents, the team they grew up rooting for, grew up rooting against, etc.
Then you take into account where those populations move --- Florida, Vegas, Nashville, etc. and factor in the added bonus that there is competitive hockey in those markets.
It's not just names out of a hat.