MillerTime2181
Registered User
- Nov 3, 2010
- 487
- 71
NBC dictates the times of games. Though, they're not a sponsor and definitely don't provide the NHL the $ Air Canada does.
Thats a television contract and I'm pretty sure it's written into it they have the power to alter the games they show/what times based on what works for them best ratings-wise. They aren't say Doritos saying they will pull sponsership if rulings/ect. aren't dealt with according to their liking.