At the end of the day, UNB = $ and if you can't agree with that, well, you're living under a rock my friend.
Sure, sure.
I've typed this so many times: all schools have the same maximum pot for AFA's (sports scholarships). Ontario shoots themselves in the foot by setting a limit below the max. UNB does its best to fund-raise the money to try to max its AFA pot; few schools manage to pull this off, but schools in the AUS certainly try. UNB does not have a varsity football team to bleed cash. Hockey is a big deal at UNB, like football to Laval and basketball to Carleton. In summary, individual hockey players can't get more than the max AFA at UNB, but probably more of them are getting the max compared to less well financed programs.
And if you ask the players, its about the rings. Right now, playing for UNB or Alberta gives you the best chance to play for and win the University Cup. And is also gives you arguably the better chance to get a pro hockey job after university.