To provide an opportunity for locked out NHL players to make a further contribution to community hockey programs and local charities.
They DO realize that they can contribute to the community and charities without having fans pay 25$ to play a game of shinny? You know, how about doing it themselves?
And arn't normal charity events an "optional" donation (there's a recommended amount, of coarse) ?
To promote a new and highly entertaining format of recreational hockey featuring interactive opportunities with players.
aka. pay for our building rental so we can practise, and the rest will go to charity.
By expanding the program on a 4 City basis, assist with the growth and development "for the love of the game"
Love of the game? Why is there a lockout again? Oh yeah, money - because players just can't figure out that splitting 42.5$ million a year, every year, between 23 players isn't already a good deal.
As for their "merchandies" ... I know when I volunteer at charity events, I market the charity and the merchandise is supporting the cause, not for my own benefit.
BTW.. isn't Ryan Smyth a member of the Edmonton Oilers as well? Why wouldn't he be giving Edmonton Oiler stuff away? Why wouldn't Robyn Regehr be giving away Flames stuff? Oh yeah, because they are promoting their union.