If the Jets make the next round (fully expect it) then I really hope True North hasn't settled on their general sale ticket prices yet and hope they learned some lessons from this round. There is a limit to what people will pay in this town and over 100 unsold tickets last night should be a big red flag for them. I think they did a great job of rewarding season ticket holders with a huge discount for playoff tickets but I think they went too far. Once you take season ticket holders (and their friends/family/business associates who use some of those tickets) out of the demand side, there's a limited amount of people leftover to snap up the remaining supply. In the first couple of rounds the prices were relatively accessible and everyone wanted to get in the barn. But after they've been there once (at full face value), a lot of those same people simply can't or won't go to another strictly based on pricing. Would be interesting to see how many repeat customers there were for full face value off ticketmaster. I would just be guessing but I can't see more than 100-200 people buying tickets to multiple games at full face.
I'm part of a group so I have access at STH price, but even if I didn't I would definitely pay a premium to get into a game, but screw off at more than double, that's just idiotic pricing policy and comes off as simple greed. This town is small enough that everyone local with even a limited circle of friends / acquaintances is able to snag reasonably priced tickets off a STH and the people paying full face value (especially lower bowl) are either out of towners or people looking for a one-time splurge. Realistically, there's enough ex-Winnipegers out there that would make a one-time trip home for the first ever Stanley Cup Finals so there's no way there will be an empty seat next round but if True North doesn't want the embarrassment of having empty seats in the playoffs in the future the way they did yesterday they need to narrow the gap between face value and STH pricing the next time we're in the playoffs (next year).