Maybe not directly. But indirectly fans are fickle, they have pride in ownership of the team and what it stands for. When you walk into the building knowing that this ownership group is not spending the requisite funds to compete and have had ongoing issues with where they play etc. etc. Those facts are not kept secretly locked in the closet they are the underlying foundation of this franchise, they are characteristic of ownership whose primary objective is not winning but surviving, who wants to be associated with that?
Then how would you explain Harold Ballard, Steve Stavro & MLSE? If fans truly are fickle & will only shell-out for winners, dont care about yesterday, last year or of past glories, the Silverware & Hero's of eras long since gone by then how is it that the Gardens & the ACC continued to play to packed houses for the last 50yrs? Despite the obvious differences between the two franchises there clearly does exist in Arizona as hard a core of hockey fans as exists in Toronto or any other top market (though obviously nowhere near the same numbers), and yes the major obstacle to wide spread fandom going viral has been the dysfunctional & intransigent nature of ownership & the League since the teams arrival in 96.
By almost any measure, most would agree that Buffalo really lucked out when Terry Pegula bought the franchise, a guy with lots of money who has gone all out, through the wall in creating & building infrastructure, installing top tier management etc, yet still I hear & read about people buying $9 tickets. Readily available for mid-week games against "lesser attractive" teams. We could go around the League & find similar. Even Montreal experiencing a downturn in demand. Ottawas' problems are well known, Vancouver having periods of ticket sales anemia at various times over the past 47yrs. The North Stars & Dallas. Chicago. Detroit. Boston. All of them. And, as you know, its my contention these problems are systemic. Too many meaningless regular season games, too much inventory. Inconvenient scheduling. The Regular Season & Playoffs should be wrapped up & done no later than the middle of April.
Regardless of whether you have deep pocketed or short pocketed ownership under the current NHL business model, according to the theory its not supposed to matter, as your 1/31 of a collective, a hive, and that whether you be a cellar dweller or a penthouse denizen of Hotel CAP does not matter. Your supposed to be "competitive". .500 hockey. That would be competitive. Yet we know this is not the case, its not happened, not happening, and not just in Arizona with the Coyotes. So again, I say these problems are systemic. Its a league problem. Its also patently unfair to the market that theyve become the Poster Boys for all that ails this League. The "fixes" Bettman's attempted to institute have all Boomeranged back on him & blown up in his face.
This is not strong leadership. If he genuinely wants to save the market he's going to have to swallow his foolish pride, drop the arrogance already & try to rebuild the bridges he himself in conjunction with LeBlanc & Barroway destroyed... and following that, this League really need to take a cold hard look at itself in the mirror & start to dealing straight up with its myriad of problems in order to move forward because as of now & for several years, stagnating. Yes League wide-revenues are up, Franchise Values at an all-time high but its all artificial, a bubble and the bubbles going to burst... and there will be casualties. The Coyotes already victims. These changes Im suggesting would be painful, fewer games, less gate, less money for the players, repeal & roll-back some of the rule changes instituted, giving back to Major Junior & Euro/Russian elite amateur & IIHF Federations & so on but I'm not seeing a real rosy future for the game, for the NHL nor for the Coyotes if they dont alter course.