uh, that's all Howard Baldwin.... he duped MSG in to Whale mid-season , mind you the Women's team has no connection to that
google Hartford Wolf*Pack for the history, all hockey fans were incensed a brand change happened mid-season
NHL to Seattle Volume XIV - Seattle sells 26,000 season ticket deposits in 2 hours
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google Hartford Wolf*Pack for the history, all hockey fans were incensed a brand change happened mid-season
Agree with your comments. Of the 13 trademarks that Seattle has filed, I like Sea Lions the best, then Seals.
I think Cougars - Wash St Cougars, Eagles - Eastern Wash Eagles, Rainiers - Tacoma Rainiers, and Firebirds - Seattle Thunderbirds are all too close in name with another team in the state. They get chopped.
Totems, kind of risky given the present day PC world.
Renegades/Kraken - no relation to the city
Evergreens/Emeralds are unique, but what is the logo going to be? Please, not another version with the Space Needle. Sounders, Storm, and Sonics have that.
Sockeyes/Whales - agree on your takes. Of the sea creatures used in pro sports, Marlins, Dolphins, Sharks, Rays, would make Sockeyes pretty weak. I doubt Hartford is getting a team back anytime soon. But, agree with the logo issue with the Canucks up the I-5.
the4thlinegrinder
Registered User
Regardless of the team name, it’d be nice if they could work in the Metropolitan’s “S” logo into the jersey somehow. Whether it’s the primary logo or a shoulder patch.
ginner classic
Dammit Jim!
Seems like we are missing some obvious ones.
In honor of the Juan de Fuca Straight: Seattle Sewage
In honor of the PNW fish farms:
Seattle Sea Lice
In reference to where people in Seattle spend the majority of their time
Seattle Starbucks
Where the spend the rest of their time:
Seattle Traffic
But I think this is really what they should be called:
Seattle Slough
In honor of the Juan de Fuca Straight: Seattle Sewage
In honor of the PNW fish farms:
Seattle Sea Lice
In reference to where people in Seattle spend the majority of their time
Seattle Starbucks
Where the spend the rest of their time:
Seattle Traffic
But I think this is really what they should be called:
Seattle Slough
Sojourn
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Seattle Cougars – Just No, We already have the cougars. Plus we already have the Panthers
Seattle Eagles – I think pro teams try to stay away from having same name as another pro team.
Seattle Emeralds – No thank you. I’m not someone that you need to name something after an animal. But a gem?
Seattle Evergreens – Meh. Not a fan. Do people want this because we’re the evergreen state?
Seattle Firebirds – Seattle firebirds and seattle Thunderbirds? Is this a trick to try and convince the thunderbirds to go back to breakers?
Seattle Kraken – I like it. It’s menancing, strong and powerful. It has strong connection to our region’s maritime and shipping history. Plus the jersey/merchandise/theme concepts has sold me on it.
Seattle Rainiers – I like it due to its connection to rainier, but you already have the Tacoma Rainiers so it is a non starter.
Seattle Renegades – eh. I am open to ‘Minor league style names’ if it makes sense to our region. Renegade does not fit that.
Seattle Sea Lions – I’m open to this, but not a real favourite.
Seattle Seals – eh. Just not a fan.
Seattle Sockeyes – I like it. Fishing is important to the region and sockeyes is prominent. I also like you can have fun with the name AND is historically important to the local tribes (sockeye is apparently the anglician word for ‘Red Fish’).
Seattle Totems – I love this one, it has strong hockey history (fairly recent), it was supposed to be the name of the NHL team in the 70s, the only concern is there is potential for cultural appropriation, due to the fact Totems are not necessarily native to our local tribes (although they were known to create wooden carvings of spirits etc). This would be something that OVG would handle with care
Seattle Whales – too close to the Whalers
Seattle Eagles – I think pro teams try to stay away from having same name as another pro team.
Seattle Emeralds – No thank you. I’m not someone that you need to name something after an animal. But a gem?
Seattle Evergreens – Meh. Not a fan. Do people want this because we’re the evergreen state?
Seattle Firebirds – Seattle firebirds and seattle Thunderbirds? Is this a trick to try and convince the thunderbirds to go back to breakers?
Seattle Kraken – I like it. It’s menancing, strong and powerful. It has strong connection to our region’s maritime and shipping history. Plus the jersey/merchandise/theme concepts has sold me on it.
Seattle Rainiers – I like it due to its connection to rainier, but you already have the Tacoma Rainiers so it is a non starter.
Seattle Renegades – eh. I am open to ‘Minor league style names’ if it makes sense to our region. Renegade does not fit that.
Seattle Sea Lions – I’m open to this, but not a real favourite.
Seattle Seals – eh. Just not a fan.
Seattle Sockeyes – I like it. Fishing is important to the region and sockeyes is prominent. I also like you can have fun with the name AND is historically important to the local tribes (sockeye is apparently the anglician word for ‘Red Fish’).
Seattle Totems – I love this one, it has strong hockey history (fairly recent), it was supposed to be the name of the NHL team in the 70s, the only concern is there is potential for cultural appropriation, due to the fact Totems are not necessarily native to our local tribes (although they were known to create wooden carvings of spirits etc). This would be something that OVG would handle with care
Seattle Whales – too close to the Whalers
SeattleSharksFan
Hockey Autograph Guy
My favorite from the above list is Totems because of the historical significance and classic logo that could be slightly modernized. As far as working with a Native American themed brand, one could look to how the Spokane Indians baseball team collaborated directly with the Spokane Indian tribe to come up with a fresh and honorable identity.
THIS.. The list was the new trademarks & domains. Thunderbirds and Matropolitans are omitted since the TM/domans already exist.
Seattle Cougars – Generic in a bad way
Seattle Eagles – See above
Seattle Emeralds – Classic in a very good way. Reminds me of the kind of organic nicknames common to early baseball teams, based on civic nicknames and the like. Evocative of the New York Knicks or the Philadelphia Philies in the best way.
Seattle Evergreens – Like this one, too. Similar to Emeralds, but probably a notch below
Seattle Firebirds – Terrible, a cheap alternative to Thunderbirds
Seattle Kraken – Absolute minor league garbage, disturbing that it is so popular. Sounds bush league, nowhere near as badass as it's proponents seem to think. Branding opportunities are good, but could be achieved with a less embarrassing name.
Seattle Rainiers – Really good but would be borrowing a brand from an existing team so a non-starter
Seattle Renegades – I know 90s nostalgia is all the rage, but please no. Might as well make the jersey Solo jazz patterned if they go with such an XTREME name
Seattle Sea Lions – Classic in 60s-70s way without the baggage of being a retread like the Seals. I'd like a logo that resembled this:
Seattle Seals – The name itself is great, the only issue is that it has history in the NHL. Sounds incredibly authentic and would be my top choice... the San Fran/Oakland/California Seals had perfect branding for Seattle, too. C'est la vie.
Seattle Sockeyes – Would be amiable to this but worry that it has the potential to get minor league and goofy (see: Toledo Walleye).
Seattle Totems – Not as good as the T'Birds, which does most of the same things. Definitely would need to be handled with extreme care and even then could run afoul politically.
Seattle Whales – Would kill approximately 35 people in Hartford.
Seattle Eagles – See above
Seattle Emeralds – Classic in a very good way. Reminds me of the kind of organic nicknames common to early baseball teams, based on civic nicknames and the like. Evocative of the New York Knicks or the Philadelphia Philies in the best way.
Seattle Evergreens – Like this one, too. Similar to Emeralds, but probably a notch below
Seattle Firebirds – Terrible, a cheap alternative to Thunderbirds
Seattle Kraken – Absolute minor league garbage, disturbing that it is so popular. Sounds bush league, nowhere near as badass as it's proponents seem to think. Branding opportunities are good, but could be achieved with a less embarrassing name.
Seattle Rainiers – Really good but would be borrowing a brand from an existing team so a non-starter
Seattle Renegades – I know 90s nostalgia is all the rage, but please no. Might as well make the jersey Solo jazz patterned if they go with such an XTREME name
Seattle Sea Lions – Classic in 60s-70s way without the baggage of being a retread like the Seals. I'd like a logo that resembled this:
Seattle Seals – The name itself is great, the only issue is that it has history in the NHL. Sounds incredibly authentic and would be my top choice... the San Fran/Oakland/California Seals had perfect branding for Seattle, too. C'est la vie.
Seattle Sockeyes – Would be amiable to this but worry that it has the potential to get minor league and goofy (see: Toledo Walleye).
Seattle Totems – Not as good as the T'Birds, which does most of the same things. Definitely would need to be handled with extreme care and even then could run afoul politically.
Seattle Whales – Would kill approximately 35 people in Hartford.
The issue is that Totems doesn't have historical significance. Seattle-area tribes did not historically carve totems. The famous Seattle totem was stolen from an Alaskan tribe(Tlingit) in 1899. The tribe sued and got f***ed over by the racist judicial system so the totem was never returned and they received a paltry sum of money in exchange. It then became a feature of Seattle despite having no local significance whatsoever. It's not really similar to Spokane and I don't see a way for a collaboration to work unless the collaboration is with the Tlingit rather than local tribes.
Terry Yake
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One thing I've seen is that the classic totem style that is seen in Seattle was actually brought from native tribes in BC and Alaska by White klondike gold rush folks. Which is why some have an issue with it. But the Coastal salish peoples of Washington had their own wood carvings of ancestors and spirits. I think it is doable as long as you involve the the tribes every step of the way.
superdeluxe
NAFO
There is opposition to the Sea Lions because they are an invasive species that has devastated the local fishing.
https://www.nature.nps.gov/water/marineinvasives/assets/PDFs/Zalophus_californicus.pdf
https://www.nature.nps.gov/water/marineinvasives/assets/PDFs/Zalophus_californicus.pdf
AtlantaWhaler
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And has for over 30 years. His name is Herschel and you don't want to mess with him at the Ballard Locks.
Rich Nixon
No Prior Knowledge of "Flyers"
superdeluxe
NAFO
ESPN with a LOOOOONG form article about NHL and Seattle, lots of interesting takes and quotes/comments.
Bravo ESPN.
Seattle is already a hockey city. Next up: Lure the NHL
Bravo ESPN.
Seattle is already a hockey city. Next up: Lure the NHL
superdeluxe
NAFO
tarheelhockey
Offside Review Specialist
Seattle Eagles, Seattle Rainiers, and Seattle Whales just sound awkward. Each of them has a weird cadence for one reason or another, and would be annoying to say on a regular basis. Seattle Eagles and Seattle Whales in particular do not trip off the tongue smoothly.
As Brodie says above, Renegades sounds VERY minor league. The Richmond Renegades really DID have that Solo Jazz look, and I see no reason that an NHL team would want to evoke that kind of vibe.
While it's not a terrible name, Cougars is a bit generic, and there's already a Cougars in league history. Likewise, Seals would co-opt another team's history in a way that I would find kind of distasteful.
“Totems” is a nice reference to Native American culture and local hockey history, but it would be awful as an NHL team name.
Kraken is a bit too stuck in an era for me. I associate it with Pirates of the Caribbean and Game of Thrones, both of which are soon to be franchises we remember from a bygone era. And singular names have always been too clever by half. I'm sure "Wild" sounded really clever at one point, but it didn't age well and I don't think Kraken would either.
Sea Lions wouldn't be totally unacceptable, but honestly that's kind of a lame name for a hockey team. It's an upgrade from Seals but not much of one.
Firebirds has potential if they can really tie it to Native American culture with a design similar to the old Coyotes picasso dogs. And it has a certain retro-70s vibe that actually does fit well with the Seattle aesthetic. It would make sense in a city that has a visual identity defined largely by the Space Needle, vinyl albums, and 70s-influenced Sonics/Mariners merchandise. But I worry that they'd miss that opportunity and just end up with something only slightly less generic than Cougars.
Emeralds and Evergreens are both interesting concepts, and could potentially make really incredible logos if they do it right. The absence of an obvious hockey-playing-animal type logo leaves a lot of room for creativity, so you have the potential for the NHL's answer to the Trailblazers logo. Or you could end up with a tree inside a circle with crossed hockey sticks. The downside is scary here.
Of the three, I think Sockeye has the most upside to be something different and fun. It gives the franchise room to define themselves as young and creative, while also calling back to local identity and an old-school hockey feel, with the added bonus of being aggressive or edgy if they want it to be. If they can hit the sweet spot in between "aww cute" and "wow cool", they could have another Pittsburgh Penguins level of marketing hit on their hands. So Seattle Sockeye would be my choice.
As Brodie says above, Renegades sounds VERY minor league. The Richmond Renegades really DID have that Solo Jazz look, and I see no reason that an NHL team would want to evoke that kind of vibe.
While it's not a terrible name, Cougars is a bit generic, and there's already a Cougars in league history. Likewise, Seals would co-opt another team's history in a way that I would find kind of distasteful.
“Totems” is a nice reference to Native American culture and local hockey history, but it would be awful as an NHL team name.
Kraken is a bit too stuck in an era for me. I associate it with Pirates of the Caribbean and Game of Thrones, both of which are soon to be franchises we remember from a bygone era. And singular names have always been too clever by half. I'm sure "Wild" sounded really clever at one point, but it didn't age well and I don't think Kraken would either.
Sea Lions wouldn't be totally unacceptable, but honestly that's kind of a lame name for a hockey team. It's an upgrade from Seals but not much of one.
Firebirds has potential if they can really tie it to Native American culture with a design similar to the old Coyotes picasso dogs. And it has a certain retro-70s vibe that actually does fit well with the Seattle aesthetic. It would make sense in a city that has a visual identity defined largely by the Space Needle, vinyl albums, and 70s-influenced Sonics/Mariners merchandise. But I worry that they'd miss that opportunity and just end up with something only slightly less generic than Cougars.
Emeralds and Evergreens are both interesting concepts, and could potentially make really incredible logos if they do it right. The absence of an obvious hockey-playing-animal type logo leaves a lot of room for creativity, so you have the potential for the NHL's answer to the Trailblazers logo. Or you could end up with a tree inside a circle with crossed hockey sticks. The downside is scary here.
Of the three, I think Sockeye has the most upside to be something different and fun. It gives the franchise room to define themselves as young and creative, while also calling back to local identity and an old-school hockey feel, with the added bonus of being aggressive or edgy if they want it to be. If they can hit the sweet spot in between "aww cute" and "wow cool", they could have another Pittsburgh Penguins level of marketing hit on their hands. So Seattle Sockeye would be my choice.
No Fun Shogun
34-38-61-10-13-15
Eh, I'm still disappointed, as none of those really do anything for me. Cougars and Eagles are just generic, Seals and Whales are too close to previous NHL brands for my taste, Emeralds, Rainiers, and Evergreens fit the market but I don't think really add much to the conversation, I just don't think that Sea Lions or Sockeyes are very good, and Kraken is good for a single joke meme and then it'll just get annoying when it's driven into the ground. That leaves Totems, Renegades, and Firebirds. Totems just never did anything to me, and Firebirds just doesn't feel like it fits the market in my head, so that leaves Renegades as my default choice, I guess.
Still holding out hope that they pull a surprise Thunderbirds and work out something with the WHL team. Know that won't happen, though.
Still holding out hope that they pull a surprise Thunderbirds and work out something with the WHL team. Know that won't happen, though.
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