vorky
@vorkywh24
- Jan 23, 2010
- 11,413
- 1,272
One might say this, but then they cannot say that KHL (by default) benefits foreign hockey programs, with any credibility that is. It is true that it is not the primary job for KHL to develop foreign prospects, but then again, it is not the primay job for Liiga to help rival company in the same hockey market (in this case Finland). If Russians takes the additude that everything should happen, as they want (without negotiations), it may work in former soviet republics, but it does not work like that in here. Liiga teams have build Liiga product for years and Liiga teams have to compete for consumers with normal market rules and live by the money they earn. Then comes KHL to the same market area. Breaks up Liigas biggest rivalry and feeds it's own club with 10 million extra euros, per year (good for hockey consumers, but not good for Liiga). So tell me, if you were a Liiga boss, why should you cooperate with that KHL team, in the same market area? Ofcourse you can do business with other KHL teams, as they don't compete for the same hockey consumers than you. But why give anything for free to that competitor, in the same market area? It does not make any sense, businesswise. If KHL would have included Liiga in negotiations about the expansion to Finland, they could have find a better solution. For example if Espoo Blues instead of Jokerit (same "metropolitan" area) would have been the finnish KHL team, I think Liiga would have had easier time to live with it.
You always talk how KHL should be run more like a business, but you fail to see this problem from business point of view. Would for example Liigas tv money go up, if they would decide to become a feeder league for a single KHL team? And as finnish hockey gets a lot more tv-money from Liiga than from KHL, why should Liiga put that in jeopardy? Even from the hole "finnish hockey project" point of view? If finnish hockey gets that 10 million every year from russians anyway, why should we put Liigas tv money in danger?
It is like with an elite league and 2nd tier, some teams play an elite league, others are in 2nd tier. Similar here, Jokerit plays the KHL, other Finnish teams play the Liiga & lower leagues. Of course they compete for fans, that is normal. And fans choose a product which is more interesting for them.
So, does Liiga want to ignore Jokerit forever? How does it help the Liiga? People know there is Jokerit, even without the Liiga´s promotion.
This outdoor game, an cooperation of Jokerit & HIFK, was a good idea. Of course, it was due to the Finnish 100´s. Why not to do the same in the future, I mean a game between Jokerit & a Liiga team? An outdoor game or classic game in arena, does not matter. People will come to the game, TV will broadcast it, you can make a deal with the KHL to promote the game in Russia (btw, a promotion of the Liiga). Just an idea.
By loaning players to the Liiga I meant that it would increase a level of the game in the Liiga, Jokerit players would have a practice (btw, good for FIN NT), young Liiga players would play against better players.