Jets are #1 in Finland, I assume fans follow players. Just before Christmas, Finnish national television showed one game (very rare case) on public television and they didn't pick Jets game by chance.
I also hear that next season there may be NHL games played in Finland. Jets would sell well there/here. Previously, there's been Minnesota, Florida and Anaheim, all big "finnish" teams.
I wouldn't mind if more finnish players were drafted, though some might freak if more homer fans entered the hfboards. Important is to not draft from Oulun Kärpät, because that would divide the fan base.