I'm surprised no one has thrown a jersey on the ice yet. I realy don't like the idea of disrespecting La Sainte Flanelle. I'ts not the CH's fault it's the clowns in power.
This is what needs to start happening, and with some regularity.
A protest on an off-day gets a 30-second blurb on the local news and is forgotten. Chants don't get heard on the TV broadcast. Fans wearing paper bags may not even be enough.
But a jersey, laying on the ice, in full view of TV cameras, on a Saturday night? And then again, and again, and again?
That gets noticed. And gets talked about. And gets the questions flowing to the cronies about
why it's happening. And most importantly -
it embarrasses Molson. Molson's enough of a spineless weasel that he won't like being embarrassed one bit. It'll make him squirm & sweat and maybe even have to engage those otherwise unused brain cells and make him think about the
why.
It's also poisonous for the brand to have jerseys thrown on the ice during games (I do think it was a significant tipping point in Toronto), and Molson's all about keeping that precious brand power strong so he can pimp all his merchandise and CH-related business affairs. Weaken the brand and it'll get his attention.