I get how unfair the proposal is, but that's the thing - sometimes things in life aren't fair, like the instances in the NFL where a 10-6 team missed the playoffs while another team won their division with a losing record.
And again the Sun Belt teams became successful at the cost of TV ratings. The NHL should want as high ratings as possible - and something like last year will not do.
This is another argument in favor of "aligning into geographic divisions is bad for business" and not that we need more of it.
The reason that so many people pointed to "southern expansion" as a "failure" was because of how many teams took a long time to grow a fan base and had financial issues, and fans foolishly think that it had to do with North/South. The reality is (A) New Brands Take Time (B) Winning helps a lot. (C) The NHL foolishly put 8 new brands into two 5-teams divisions with only one long-tenured member.
The effect of C was: fan bases feeling like an annex to the NHL instead of part of it; limiting the amount of quality inventory to their fans; ensuring there wasn't mutual success for new brands/markets.
ANA, ARZ, DAL and SJ fought for one division title; ATL, CAR, TB, FLA fought for another. They couldn't all be successful.
The idea of eliminating geographic divisions and instead making better inventory is a good one. Doing it based on "north/south" or "all Canada" is really bad for business.
It's really not "southern markets vs northern ones." You and I have discussed sports administration tactics frequently over the last decade or more... and you know I'm the type of nerd who will go on insane data projects from time to time and then reference them for another decade. Maybe it's time to update the numbers.
With a few minor exceptions, the interest in the visiting team by each market's fan base has nothing to do with North/South, or really any kind of geography, or really even winning/losing that much. It's essentially the historical significance of the BRAND.
Ottawa, Columbus, the Minnesota Wild are really no different as visiting opponents than Florida, Arizona, Nashville, etc. Now, Winnipeg rode a wave of nostalgia to being a good draw on the road, and so far, Vegas/Seattle have new car smell -- creating a really good visual identity really helped those two.
Teams in the same division didn't automatically become rivals because of geographic proximity.
Teams in the same division who are far apart geographically can become rivals over stakes -- like how a lot of "Adams Division" fan bases probably hate Tampa a lot after the last five seasons. We see it in other sports: Dallas Cowboys vs Philadelphia Eagles. New York Mets vs Atlanta Braves. Colorado Avalanche vs Detroit Red Wings.
The idea of scraping geographic conferences is a good one, the idea of "All Canada, Northeast USA, Central USA, Southeast USA and Western USA" is a very terrible idea. Because you're talking about making two divisions where 7 or 8 brands have ridiculously long history. And three divisions where only teams like LA, CHI, STL, and WAS have a long one.
You want to make a non-geographical alignment that increases inventory (by limiting non-conference play to geographic rivals like baseball does), and increases rivalries with conference opponents who might be far away, while also balancing BRANDS (and travel while you're at it)... I'm on board.
Plenty of all-American finals would do fine in Canadian ratings, just as I don't necessarily buy that having a Canadian team in the Finals is a deathknell for American ratings. This is not even remotely close to a problem that would merit such a laughable solution.
The reason that VGK-FLA as a final isn't appealing ratings wise can probably just be drawn up as much to the historical newness of the teams than their geographic location (a six year old franchise vs. a 30 year old franchise whose national "folklore," such as it is, is "that one place where they threw the rats a lot in the 90s").
Trying to rig the playoffs for a TV audience is a fools errand. Plus it completely ignores that a deep playoff run is how fan bases grow!