I believe it is distractions at home versus the road. They're probably don't put in the same amount of time to review game film, for instance, compared to being on the road. This is probably not just coaches, or just players, but all the way up and down the line in the org. Meaning it's infected into the culture.
That is a good song!
... but make it happen for next year.
They need something now, not next year. The change in the goal song, and how it was handled, is just another symptom of an organization not putting in the appropriate effort. As I stated above, its infecting the organization, up and down the line, on the ice, behind the bench, and in the offices.