Lets not kid ourselves. Playoffs is a different story. And we can all admit Chicago is a stronger team.
This is similar to baseball when a team is down 3 games to 2 in the WS and the question arises whether they should use their ace in game 6 on 3 days rest. In either scenario, you need your lesser pitcher to pull through, so you might as well pitch your ace when it has the biggest advantage (most typically game 7).
Similarly, you might as well face a team like Chicago when you have the biggest advantage.
I think the team should try to win the division but playing Chicago in the second round worries me more than playing them in the first. I also worry the Avs would be less focused against lesser teams. So that somewhat offsets the fact that Chicago is the better team. But for the sake of contending, both now and in the future, the Avs are better served by trying to win and letting the chips fall where they may. This might work against them at times but in the long run, they should keep marching forward regardless.i think conceding the conference/division for more favorable playoff pairing is more detrimental to long term success.