I think a good balance of that is fine. They just can't be lazy if they want to be relevant.
They took advantage of the lack of coverage on Varly's civil trial. They should keep at it with that kind of work. Make people think they can be counted on to deliver that kind of stuff consistently.
Take me for example. I don't really follow them or go to their site because I never hear enough stuff from them. If interesting stuff got out with their name attached to it more often, I'd pay closer attention.
Funnily enough, I was talking to someone about their coverage of the Varly trial. I didn't think it was bad, when they were strictly relaying the actual pieces of information. However, where they started to get on my nerves (a bit) was the little funny, snarky, attempts at humor. I personally didn't want that. And of course, then they'd be commenting about how they're almost out of battery while the trial was still going on, and I'm left thinking: "Well, you wouldn't be almost out of battery if you'd quit trying to make jokes".
I think they're fully able to interact with fans, but there should be a line that is drawn that they don't cross, vis-Ã -vis professionalism. For instance, they either start, or greatly influence the whole "#WonTheTrade" stuff when Grigorenko does something good or O'Reilly/Sabres do something bad. We don't need that, do we? It makes them (and the people who participate in that stuff w/ them online) come off as jilted exes, in my eyes. I mean, we're happy with the return we got, are we not (given the circumstances we were in)? If we're happy, we really shouldn't care how or what Ryan O'Reilly is doing in Buffalo. We're happy, he/they are happy. But, sure enough, last night, when Grigorenko made that super sweet pass to Iginla for the GWG, they're RT'ing people who are saying to them "#WonTheTrade!"
However, like I said, I'm trying to give them another chance, because they HAVE done some good things for the fans in the last year...just tighten that ship up!
