We have the fans. They have the cash. The sport is a religion. So Canada can definitely support another six NHL teams — two more in the Golden Horseshoe — according to a new study that challenges the league’s America-first mentality.
“Instead of taking the supply of hockey where the demand isn’t,” it asks, “should the NHL go where the demand is?”
Attempts to promote hockey in southern American markets have been largely unsuccessful, argues the report from the Mowat Centre for Policy Innovation at the University of Toronto. Instead, the NHL should focus on bolstering the game in Canada where demand is greatest.
Above excerpt from: http://www.thestar.com/article/973221
City-by-city summary: http://www.thestar.com/sports/hockey/nhl/article/973310--a-dozen-nhl-teams-north-of-the-border
Damien Cox's opinion piece: http://www.thestar.com/article/973313--twelve-pack-of-canadian-little-more-than-fantasy
The study itself (PDF file): http://www.mowatcentre.ca/pdfs/mowatResearch/31.pdf
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