There are some traditions in the game of hockey and usually you don't mess with them. I wouldn't touch it.
But it's not really a tradition.
I've taken the time to go back further in the list I posted earlier. Here's nearly 20 years worth
Prince of Wales
1997 Flyers - Touched - Lost
1998 Capitals - Touched - Lost
1999 Sabres - Didn't Touch - Lost
2000 Devils - Touched - Won
2001 Devils - Touched - Lost
2002 Hurricanes - Touched - Lost
2003 Devils - Touched - Won
2004 Lightning - Didn't touch - Won
2006 Hurricanes - Didn't touch - Won
2007 Senators - Touched - Lost
2008 Penguins - Didn't touch - Lost
2009 Penguins - Touched - Won
2010 Flyers - Touched - Lost
2011 Bruins - Didn't touch - Won
2012 Devils - Didn't touch - Lost
2013 Bruins - Didn't touch - Lost
2014 Rangers - Didn't touch - Lost
2015 Lightning - Didn't touch - Lost
2016 Penguins - Touched - Won
2017 ??? - ??? - ???
Campbell
1997 Red Wings - Touched - Won
1998 Red Wings - Touched - Won
1999 Stars - Touched - Won
2000 Stars - Didn't touch - Lost
2001 Avalanche - Touched - Won
2002 Red Wings - Touched - Won
2003 Ducks - Didn't touch - Lost
2004 Flames - Touched - Lost
2006 Oilers - Didn't touch - Lost
2007 Ducks - Didn't touch - Won
2008 Red Wings - Didn't touch - Won
2009 Red Wings - Didn't touch - Lost
2010 Blackhawks - Didn't touch - Won
2011 Canucks - Didn't touch - Lost
2012 Kings - Didn't touch - Won
2013 Blackhawks - Didn't touch - Won
2014 Kings - Didn't touch - Won
2015 Blackhawks - Didn't touch - Won
2016 Sharks - Didn't touch - Lost
2017 Predators - Didn't touch - ???
So of the 39 winners, 16 touched, 23 didn't. Teams who touched went 9-7. Teams who didn't went 10-12.