He's a spineless dirtbag that carries the owner's water. You can blame the owners for most of the NFL's issues, but at the same time you can blame him for capitulating to all their wishes because of the almighty dollar, instead of doing what is actually good for the game.
Unfortunately, the NFL is not a democracy, and the fans have chosen not to make their voice heard through their pocketbooks. So this crap will just keep continuing.
But at this rate, there will come a time, and probably sooner than people think, that the NFL will no longer have broad popular appeal. It will simply be people with loyalties to a certain team who only care about and only watch that team. And at that point, we'll see the start of a steep decline.