While the Coyotes wait on Tempe and squabble with airport officials, the team is preparing for its move into a smaller interim arena on the Arizona State University campus in Tempe. The team has entered into an agreement with ASU to be a tenant of its multipurpose arena that is currently being constructed.
While the Coyotes have said to the East Valley and on ASU’s campus as better than playing in Glendale and Gila River Arena, the mainstream hockey press has scoffed at the idea of a NHL team playing multiple years in a college hockey arena that only seats 5,000 spectators.
Gutierrez told the Business Journal earlier this year that the team had such little revenue in Glendale that it
won’t notice any financial difference playing in Tempe. He also said that being in Tempe would allow the team to get more and better sponsors.
The Coyotes recently signed a deal with the
arena’s management company, Oak View Group, to create a partnership on advertising and sponsorships for the new arena. While the deal could help the Coyotes secure new advertisers for its temporary space, the team will also now have to split advertising revenue with OVG.
Bill Sakiewicz, the Coyotes' chief business officer, said the team will have about 70% less advertising and sponsorship inventory to work with at the smaller ASU arena than the team did at its former home, Gila River Arena in Glendale.
“We’re going to need to come up with new innovative executions for sponsors, both inside the arena, and more importantly, outside the arena and all year round in that Scottsdale-Tempe-Mesa corridor,” Sakiewicz said.