I had to research this, but like you, I have also led. I took a course which was required by the Corporation and most of what I learned, I had already knew from experience. Taken directly from the course is as follows:
#1 made when dealing with a crisis/major event
Communication – Communication is a staple of crisis management. No one will ever complain for being communicated with too much during a crisis as long as communications are clear, concise and timely.
Edit:
Freddie Kitchens spoke about the incident, and handled it pretty damn good. As did all of the Browns and Steelers players. ONE MAN declined to comment, ONE MAN. And you think that's good leadership? It's an opinion, there is no clear definition of right or wrong. But if you gathered together a group of the greatest leaders in history, I think they would side with me on this one and suggest Tomlin HAD TO COMMENT, and comment forcefully for his TEAM>